How Does Our CBD Marketing Agency Handle Your Digital Marketing Strategy?
I’m certain your goal is to increase sales ASAP, right?
I feel you. But let’s think about that for a second…
Have you ever heard of one of the oldest rules of marketing called the Rule of Seven?
It applies to all products but at this CBD marketing agency, we feel it 100% absolutely applies to cannabis or CBD marketing and advertising.
Would you agree that the more positive contact you have with customers and prospects, the easier it is to develop and sustain your CBD brand awareness and ultimately, increase your sales?
The issue is there are literally thousands, if not millions, of advertisers who are all vying for your customers’ attention.
The Marketing Rule of Seven
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service.
This is especially true with advertising CBD products. More so than Cannabis products. People need to get to know your brand, then trust your brand, before they’re going to purchase from you.
In the CBD industry, without a clearly-defined CBD marketing strategy to map out how you’ll touch qualified prospects at least 7 times, your odds of success are pretty slim.
In fact, you’re probably going to have to “touch” these prospects more than those 7 times just to cut through all the noise on social media platforms.
That’s why our CBD and cannabis marketing agency fully believes in using the following conversion funnel approach when it comes to crafting, executing, and managing your marketing strategy.
A CBD Marketing Agency Conversion Funnel For Cannabis & CBD Marketing
Let’s Break This Down
We put the marketing rule of seven (or more) to work in the form of a cannabis or CBD marketing conversion funnel, illustrated above.
We target each stage of the funnel with specific and unique, highly targeted content, including advertising, and other messages, based on their respective stage in the funnel.
1. Cold Audience – Awareness Stage
The Stage They’re In: Customers know they have a “problem” but don’t know the “solution”. They are actively searching online to find it.
Our Marketing Goals: Increase awareness & engagement, grow retargeting lists & qualified website traffic.
2. Warm Audience – Evaluation Stage
Stage: Customers know the products that solve their “problems” and are comparing your offer to your competitors.
Goals: Grow email & retargeting lists, boost high-quality leads, initial customer acquisition.
3. Hot Audience – Conversion Stage
Stage: Customers don’t have a “problem”. You solved it with your CBD products. They now trust your brand to purchase again.
Goals: Increase product & offer awareness, segment audience lists, increase engagement and qualified website traffic.
4. Existing Customers – The Delight Stage
Stage: Customers know, trust, & love your brand and are recommending it to their friends & family.
Goals: Customer retention, upselling, cross-selling, asking for referrals, and loyalty programs.
Summary – A CBD Marketing Agency’s Approach
- The main point to understand from our CBD advertising agency’s approach to marketing your cannabis and CBD brand is that marketing is a process.
- People need to become aware of your brand, develop trust, & evaluate your brand from your competitors, before they may even be ready to buy from you.
Need Direct Sales Asap?
- Direct sales can only come from digital advertising campaigns targeted to people at the middle and bottom of your conversion funnel.
What If You’re a New Company?
- If you’re a new company, without an existing conversion funnel full of a HOT audience, who’s familiar with your brand and already warmed up and ready to buy your products, direct sales will be hard to come by right away.
What Are The Most Effective Cannabis and/or CBD Marketing Options For Your Business?
The ideal approach is to layer different digital marketing services in a cohesive and holistic strategy to drive the right people to your website.
We suggest social media management, SEO, and content marketing strategies be implemented in order to promote your brand without having to deal with advertising restrictions or an additional advertising media spend.
Remember, these tactics are meant to fill the top of your conversion funnel, not for direct sales.
Check out this case study on CBD SEO showing how we were able to increase qualified website traffic by +388% in only 30-days.
For direct sales, we suggest layering any of the above-mentioned services with digital advertising campaigns on 3rd party native advertising platforms that allow for cannabis and CBD ads.
If you’d like to discuss how our approach can help you market, promote, and advertise your cannabis and CBD products, please reach out for a free 30-min phone consultation or to request a quote.
We’re Ready To Help You Grow!