Dispensary Marketing Ideas For Every Cannabis Retail Store
So you need effective dispensary marketing ideas and tips to market your marijuana dispensary, right? Good stuff, we can help you! Facebook ads for dispensaries are certainly a good option, but there are also several other digital marketing ideas for your dispensary marketing.
We believe in an omnichannel approach for your dispensary marketing plan. This includes a strategic mix of the following digital marketing channels:
- Engaging eCommerce Dispensary Website
- Social Media Advertising for Dispensaries (Facebook, Instagram, Twitter, LinkedIn)
- Google Ads for Dispensary Marketing (Search Network, Display Network, YouTube)
- Search Engine Optimization for Dispensaries (SEO)
- Content Marketing (ebooks, Infographics, blog articles)
- Social Media Management
Can Dispensaries Advertise on Facebook?
Yes and no. Simply because almost anybody can advertise on Facebook. The keys to advertising your dispensary on Facebook are creativity, copywriting and targeting/retargeting.
While it’s a fact that for now, Facebook, Google, and Bing do not allow the advertising of legal recreational cannabis and medical marijuana, that doesn’t mean it isn’t still possible!
Our team has actually been able to advertise medical marijuana on Facebook since 2017. To learn more about how we were able to use copy and creativity to advertise directly to medical marijuana growers read the case study.
Facebook Ads For Dispensaries
With some engaging imagery, video advertising, and creative copywriting we believe that creating Facebook ads for dispensaries is all about creating awareness and driving traffic to your website store or your retail environment.
We craft in-depth user-marketing personas to understand your target demographic. We use this information to produce the right type of content to amplify the brand awareness of your dispensary and to creatively engage this group.
This allows us to grow your social media following and to create custom audiences from everyone who’s interacted with your dispensary content on social media.
We set up customized retargeting campaigns to remarket to these “warm” users and pull them through your dispensaries marketing funnel.
We do understand that we are in a tightly regulated industry, but we also understand that there are opportunities abound! Cannabis dispensary marketers are fortunate to have a wide array of digital marketing tools at their disposal.
The good news is the dispensary marketing and advertising landscape is changing, along with the cannabis industry as a whole. As marijuana companies and dispensaries adjust to laws while recognizing opportunity, it’s only a matter of time before more opportunities open up.
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