Email Marketing For Dispensaries
The inbox is still one of the most popular places on the internet today. Especially for the 21+ demographic.
Email marketing for dispensaries can be an extremely profitable digital marketing tactic for your cannabis retail store and one of the most effective ways for you to stay in touch with your customers to offer upsells and special deals.
Don’t believe me? Did you know that 92% of adults who use the internet use email and 61% of adults check it daily? It’s true.
Benefits of Email Marketing For Your Dispensary
Why Use Email Marketing For Your Dispensary?
If you’re considering using email marketing as part of your dispensary marketing strategy, here are 5 reasons why email marketing is better than social media marketing for dispensaries and cannabis retail stores.
- According to this study, if done properly, email marketing has a median ROI of 122%, which is 4x higher than any other digital marketing channel.
- Email has been proven to be the best channel for marketing businesses, as 75% of e-commerce shoppers are likely to open branded emails.
- Email has the largest reach out of any form of digital communication. This includes social media since there are 3x more email addresses than there are people on Facebook and Twitter combined.
- 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
- Promotions delivered in email drive online sales and in-store visits. 64% of US Internet users have printed a coupon from an email.
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