Content Marketing For Marijuana Companies
Content Marketing and SEO are key to cannabis and marijuana marketing. As of the time of writing, advertising cannabis/marijuana on Facebook and Google violates each platforms advertising policies. So advertising is out, for now.
Unless you find a way around it. Check out our Case Study on How We Advertised Medical Cannabis on Facebook in 2017 and 2018.
If your business is involved with products and/or services directly related to medical marijuana and recreational cannabis, you need to implement a user-intent focused content marketing strategy.
This cannabis content strategy should be strategically optimized with user-intent focused keyword phrases. This includes short-tail, long-tail, and semantically related keywords.
It’s essential that your marijuana/cannabis brand create and publish high-quality content using compelling images and video that resonate with your specific targeted audience.
Cannabis Content Marketing
Your customers and prospects are currently searching for the medical marijuana and recreational cannabis products and/or services your company provides – and you need to be found!
Social Media, Website Optimization, Landing Page Optimization, Search Engine Marketing (SEM), Blogging, and other digital marketing tactics are strategies we’ve developed that have helped businesses reach their digital marketing goals.
We can help you build your cannabis content marketing strategy with:
- a customized plan for content creation & content curation
- SEO copywriting
- Image optimization
- Social media optimization
- Publishing and amplifying your content via appropriate channels
The focus is on engagement, customer loyalty, and conversion.
We test and analyze your content and posting times for optimal benefit.
Our Proven Content Marketing Strategy
We will work together with your team to write, create and produce unique quality content, that will excite and engage customers enough to share with their friends through social networks.
Or, our team of content writers will research and write high-quality content that is relevant to your target demographic.
Our cannabis content marketing examples include but are not limited to:
- High-quality video of your products or services – descriptive entertaining clips showcasing your competitive advantages
- High-quality photos of your products or services
- Optimized blog articles containing engaging and relevant stories, optimized for user-intent search, with the keywords you’re targeting.
- Facebook Advertising Campaigns. We’ve had tremendous success in implementing targeted and custom Facebook advertising campaigns for businesses of all sizes. We can do the same for your business.
- Podcasts. Produce a ‘how to” informational or instructional podcasts describing or highlighting your products and services.
- Email Marketing. Increase traffic to your website and promotional landing pages with offers, information, and promotions.
“Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in ColaDigital.ca to help us achieve our marketing goals.”
“Vee and his team at ColaDigital.ca bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust ColaDigital.ca to bring fresh thinking and strategy to the table.
A huge benefit of working with ColaDigital.ca is their ability to dissect the customer experience, whether it be online or offline.
Through analysis and collaboration ColaDigital can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, ColaDigital.ca have the strategic thinking to help you stand out from the crowd.”
“I’ve been around the viral marketing scene for almost 20 years, and what Vee has done with Nightmares is at the top of my list of amazing. So good in fact, that I spotlighted him in one of my books as the example of how to do viral marketing right. Besides being a good guy and smart as a whip, he understands community and viral marketing better than most.”
“VPDM provides our company with a comprehensive blueprint that addresses all aspects of internet marketing.
In the past we had a single threaded approach to digital marketing, adding or change one facet at time.
VPDM and their team showed us how SEO, Social Media and Email marketing can be implemented in a coordinated multi-faceted approach, which greatly increased the effectiveness and provides verifiable results.
We highly recommend their services.”