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Blogs, eBooks, Infographics For Marijuana Companies

Content Marketing For Marijuana Companies

Content Marketing and SEO are key to cannabis and marijuana marketing. As of the time of writing, advertising cannabis/marijuana on Facebook and Google violates each platforms advertising policies. So advertising is out, for now.

Unless you find a way around it. Check out our Case Study on How We Advertised Medical Cannabis on Facebook in 2017 and 2018.

If your business is involved with products and/or services directly related to medical marijuana and recreational cannabis, you need to implement a user-intent focused content marketing strategy.

This cannabis content strategy should be strategically optimized with user-intent focused keyword phrases. This includes short-tail, long-tail, and semantically related keywords.

It’s essential that your marijuana/cannabis brand create and publish high-quality content using compelling images and video that resonate with your specific targeted audience.

This content must be designed, formatted and SEO optimized to increase social engagement and qualified website traffic.

 

Hand writing of planning on a book. Dispensary SEO. Content marketing for marijuana and cannabis companies. Dispensary marketing. Lead magnets, ebooks, and infographics. ColaDigital.ca Cannabis Marketing Agency in Canada and USA.

Cannabis Content Marketing

Your customers and prospects are currently searching for the medical marijuana and recreational cannabis products and/or services your company provides – and you need to be found!

Social Media, Website Optimization, Landing Page Optimization, Search Engine Marketing (SEM), Blogging, and other digital marketing tactics are strategies we’ve developed that have helped businesses reach their digital marketing goals.

We can help you build your cannabis content marketing strategy with:

  • a customized plan for content creation & content curation
  • SEO copywriting
  • Image optimization
  • Social media optimization
  • Publishing and amplifying your content via appropriate channels

The focus is on engagement, customer loyalty, and conversion.

We test and analyze your content and posting times for optimal benefit.

Our Proven Content Marketing Strategy

We will work together with your team to write, create and produce unique quality content, that will excite and engage customers enough to share with their friends through social networks.

Or, our team of content writers will research and write high-quality content that is relevant to your target demographic.

Our cannabis content marketing examples include but are not limited to:

  • High-quality video of your products or services – descriptive entertaining clips showcasing your competitive advantages
  • High-quality photos of your products or services
  • Optimized blog articles containing engaging and relevant stories, optimized for user-intent search, with the keywords you’re targeting.
  • Facebook Advertising Campaigns. We’ve had tremendous success in implementing targeted and custom Facebook advertising campaigns for businesses of all sizes. We can do the same for your business.
  • Podcasts. Produce a ‘how to” informational or instructional podcasts describing or highlighting your products and services.
  • Email Marketing. Increase traffic to your website and promotional landing pages with offers, information, and promotions.
Smartphone showing screen with inbound marketing text. Marijuana Website Design. Dispensary SEO. Medical Marijuana SEO. Profitability Analysis for marijuana websites.

SEO Optimized Content

Your content ALWAYS needs to be optimized for search engines and your target users.

Google puts increased emphasis on properly optimized images when determining search rankings.

ColaDigital.ca will execute a customized SEO strategy with extensive keyword research to optimize all of your content (images, videos, blog posts, website) as well as all your social media posts (Social SEO).

We’ve produced and optimized thousands of different pieces of content for many B2B and B2C companies, including those in the medical cannabis industry.

Ready to get started? Contact us today to request a quote.

 

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Glenna Cairnie, Canadian Greenhouse Conference
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Scott Stratten, @UnMarketing
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In the past we had a single threaded approach to digital marketing, adding or change one facet at time.

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Jim Amadio, President, Mission Management Information Systems Inc.
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