Social Media Advertising For Dispensaries. Can Dispensaries Advertise on Facebook and Instagram?
Can dispensaries advertise on Facebook and Instagram?
Are you a marijuana dispensary looking for social media advertising for dispensaries, dispensary marketing tips, and/or digital marketing for dispensaries?
Do you operate a medical cannabis or recreational marijuana-related business and need to amplify your brand on social media? We can help you!
We all know that Google Ads, Bing Ads, and Facebook/Instagram Ads don’t allow cannabis companies, medical and recreational dispensaries, and/or vape shops to advertise medical cannabis or recreational marijuana on their platforms, yet. But that doesn’t mean it isn’t possible!
We’ve actually been able to advertise medical marijuana on Facebook in 2017 and 2018. To learn how we were able to get approved to advertise on Facebook, using cannabis imagery and the words “medical marijuana”, read the case study.
So if pay-per-click (PPC) ads and boosted posts are also off-limits to dispensaries. How do you advertise your business in spite of these limitations?
Social Media Marketing For Dispensaries
The so-called secret to advertising medical/recreational marijuana on Facebook and Google relies solely on the creativity of your cannabis marketing agency!
Our process for advertising medical and recreational cannabis is rooted in creating and amplifying high-quality, engaging, and relevant content that appeals directly to your target market’s lifestyle, interests, and online behaviours.
Understanding Your Target Market – Customer Avatars & Marketing Personas
In order for us to effectively advertise your marijuana company and your cannabis products and services, we need to fully understand your target consumer.
Our process includes creating detailed customer avatars, or marketing personas, for the target market.
This allows us to get a better understanding of their your target customers likes/dislikes, lifestyle, interests, and online behaviours.
This data allows us to set up and execute hyper-targeted advertising and remarketing campaigns to people who are interested in your medical cannabis/recreational marijuana products and services.
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