Social Media Management For Cannabis Companies
Popular social media platforms like Facebook, Instagram, and in some cases Twitter and LinkedIn, should be a natural for marijuana dispensary or any other cannabis related business.
Your marijuana product, service or your dispensary marketing must have a strong social presence and strong social following in order to be relevant today.
We know that it’s more than challenging to use mainstream paid advertising channels because of legal restrictions. That’s why building an engaged following on social media is a super effective way to engage with your current customers and interact with new ones.
These are a few of the ways our experienced social media management team at ColaDigital.ca can help increase awareness of your marijuana company’s products and services using social media.
#1. If you’re looking specifically for social media advertising for cannabis companies, we can help you with that! Visit this page for details on our management services or see our case study on how to advertise medical cannabis on Facebook.
#2. Continue reading for more details on our organic social media management services for cannabis companies.
Your Marijuana Brand Stays Relevant
Did you know that Facebook alone has almost two billion active users, daily? You have to have an updated, strategic presence on Facebook if you’re in any business today.
When you Instagram into the mix, along with other popular social media platforms like Twitter, and LinkedIn, you realize that your entire target demo is on social media, every day!
People spend more time on social media today than anywhere else online. The more high-quality and relevant content you are creating and sharing, the more often you will pop up in their feeds.
Therefore, it’s vital for your medical cannabis and/or recreational marijuana company to be active on social media and keep your brand in front of customers and potential customers every day.
More Engagement & Impressions For Your Marijuana
If you’re a medical or recreational dispensary or other cannabis related business, the most important part of social media is the ability to spread your marijuana marketing through your followers’ networks with minimal input.
When you create high-quality, hyper-targeted content, your followers are more likely to share that content with their friends free of charge.
This establishes your brand as a thought leader in the industry and brings in new followers that you may not have reached on your own.
Audience Insights & Data Science
While you’re publishing all this high-quality, relevant content, and qualified people are engaging with your content, we’re also building a conversion funnel and highly qualified leads to retarget and remarket to.
Social media marketing and Facebook/Instagram, in particular, provides some insightful data for our marketing campaigns and advertising creative.
Our experienced social media managers use Google Analytics and Facebook analytics software to fine-tune your marijuana social media marketing efforts based on hard numbers and real returns.
This ensures that your digital marketing budget is well spent and that you focus on the content that is most successful.
Giving Your Marijuana Brand Personality
More than ever before, consumers believe that their favorite brands have personalities and characteristics that make them stand out from the crowd.
Social media gives you and your team the chance to act on your brand’s personality and show visitors why you are different. Through pictures and videos of your team doing what they do best, you can show the world who you are and why your products are the best around.
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