Why You Need An Experienced Cannabis Marketing Agency For Your Marijuana Business
With this brand new multi-million dollar legal cannabis market breaking new ground with legalization in Canada, as well as in some of the United States and other countries around the world, marketing plans for marijuana dispensaries, cannabis companies, and 420 related verticals is becoming a vital part of your business plan.
Due to a large number of restrictions placed on the advertising of medical marijuana companies and recreational cannabis brands, experience, knowledge, and creativity is a must with dispensary marketing, SEO for your cannabis website, or full-service digital marketing services for your legal marijuana business.
If you operate a marijuana dispensary or any other cannabis-related business I’m sure you have struggled with your marketing plan or with hiring an in-house digital marketing team.
We understand that particular struggle is real and we’re going to help overcome this huge challenge with the top 5 reasons you need an experienced cannabis marketing agency for your dispensary and/or your cannabis company.
With the intense and competitive nature of this new marketplace, your marijuana dispensary needs super creative dispensary marketing ideas and a strategic dispensary marketing plan executed by an experienced digital marketing company that specializes in cannabis marketing.
The same goes for your national cannabis brand that is not a dispensary but is directly involved in the cannabis industry. Vape shops, retail lifestyle boutiques, licensed producers, and other marijuana business, we’re talking to you!
Regardless of if you have your own in-house marketing team or not, here are the top 5 reasons you need an experienced cannabis marketing agency to manage your digital marketing strategy.
Team Work Makes The Dream Work
You likely have an in-house marketing manager, marketing director, or a coordinator to manage the marketing of your cannabis-related business. We’ve developed successful models of productive collaboration with our cannabis client’s in-house marketing teams.
Our creative cannabis marketing experts will work directly with your team via in-person meetings, phone calls, video conferencing, screen sharing and any other marketing & communications tools we need to help grow your marijuana business.
If you’re a start-up without an in-house marketing team, working with an experienced full-service cannabis marketing agency, their cannabis social marketing strategists will act as your outsourced marijuana marketing team.
Examples of how we believe teamwork makes the dream work when it comes to your cannabis marketing include our team contributing to:
- Comprehensive market and product research
- Cannabis marketing strategy
- Keyword research for popular content marketing topics
- Designing content for your social media marketing
- Managing your social media profiles
- Executing paid advertising campaigns (yes, it can be done with cannabis!)
In terms of overall efficiency, working with an outsourced cannabis marketing agency that specializes in marijuana marketing will reduce your turnaround time for creative and other marketing materials. Instead of hiring your own staff, contracting with an experienced and dedicated cannabis marketing agency allows all of your marijuana marketing to be completed swiftly, cohesively, and by people who know what they’re doing!
Cannabis Marketing Experience Matters
“The ordinary affairs of a nation offer little difficulty to a person of any experience.” – Thomas Jefferson. When it comes to digital, search, and social marketing, a professional cannabis marketing agency can marketing any and all of your marijuana products.
Experienced cannabis marketers who understand digital marketing, take the time to understand your products and most importantly, understand your target customers, will easily be able to craft and execute a comprehensive digital marketing strategy.
For example, our team at ColaDigital.ca have been executing and managing digital marketing campaigns for hundreds of B2B and B2C companies since 2004. We’ve managed digital advertising and content marketing campaigns for marijuana and cannabis-related companies since 2017.
In fact, we’ve actually been able to advertise medical marijuana on Facebook! In 2017 and 2018, our client, the Canadian Greenhouse Conference hired our cannabis marketing specialists to increase their trade show’s attendance using Facebook and Google.
Our cannabis advertising strategy led to a 25% increase in revenue and conference registrations! To learn more about our strategy, our ad copy and creative, see the case study here.
Partnering with a dedicated cannabis marketing company provides your marijuana business with experience in website development, SEO for marijuana companies, cannabis content marketing, and social media marketing expertise for dispensaries or other 420 business.
Connected to the Cannabis Community on Social Media
A full-service cannabis marketing agency completely understands this very new and unique marketplace. An experienced marijuana marketing company also understands the ever-changing world of digital marketing, social media, and search engine optimization (SEO).
This means that your dedicated cannabis advertising agency is very well plugged-in and up-to-date on the latest cannabis news and current events in the legal cannabis industry. This is win-win because this allows for your cannabis agency to promote your cannabis brand at every opportunity.
Any good cannabis marketing agency should be cultivating online relationships with social media influencers and other journalists that are proficient in the legal marijuana industry. This allows the agency to place or to pitch your cannabis products and services to the right social media influencers and print journalists who can best pitch your brand and convey your specific message.
This again creates another win-win for your marijuana business and our 420 agency. This constant networking and relationship building allows a cannabis marketing agency to be highly in-tune with consumer trends, and your company reaps the benefits of these relationships.
Access to Professional Cannabis Marketing Talent & Resources
You may already have an in-house team of dedicated people who are excited about your cannabis products, but they may know very little about social media marketing, paid digital advertising/retargeting, and SEO.
Those digital marketing tactics are specialties that should be properly executed by professional digital marketers. Unfortunately, that type of skilled labor is hard to find, especially in marijuana marketing.
However, by choosing to outsource your cannabis company’s digital marketing to an experienced, full-service cannabis agency, you are able to choose the exact cannabis marketing services that best fit your needs.
The best part of this is that you don’t need to put yourself through the grind of sourcing specialized cannabis marketing services from different service providers, who all magically understand your vision and your needs.
Dedicated cannabis marketing agencies like ColaDigital.ca have an experienced team in place and ready to work for you! We’re able to handle everything from website design, SEO, social media management, content creation, logo design, and branding.
Our SEO teams are Google Ads certified and Google AdWords certified search marketing professionals who have been optimizing websites since 2004. Our social media marketing team are marijuana marketing professionals with certifications in ad copywriting, paid traffic acquisition, content marketing, and direct response marketing.
When your marijuana dispensary or cannabis-related company needs anything under the digital marketing umbrella, you’re best to go to the professionals at a cannabis marketing agency as they know what works and what doesn’t.
Daily Management, Monthly Reporting, & Perpetual Consistency
Let’s face it, your in-house marketing team has enough work to do as it is. They certainly don’t have the time to become certified in today’s digital marketing tactics like the marijuana marketing strategists and cannabis SEO experts you can access from an experienced cannabis marketing agency.
Outsourcing your cannabis marketing to a dedicated agency allows for all of your dispensary marketing to be handled consistently by a team that understands your goals and your products so well that they can develop a content strategy and creative stories to market your cannabis brand.
A dedicated cannabis advertising agency will create your social media content in advance and provide a 30-day content calendar for your approval. Your 420 agency should handle the daily management of your posting your cannabis content on social media platforms and also be responsible for community management, growing your likes/following, engaging your fans, and responding to customer queries on social media DMs.
Social media management is a full-time job that requires experience in copywriting, hashtag research, content creation, graphic design video editing, and understand how to use content scheduling tools to manage your daily posting.
Your cannabis marketing partner agency also understands the key performance indicators (KPIs) when it comes to digital marketing metrics.
These specialized digital marketing strategists can actually make sense of all the data provided by platforms like Facebook, Instagram, and Google. This allows them to craft data-driven campaigns hyper-targeted to your target market for your dispensary or cannabis products and services.
From a simple ROI perspective, it makes much more sense for dispensary marketing or cannabis brand marketing to be outsourced to a marijuana marketing team that gets results, than for your internal team to struggle with the rules and regulations of cannabis marketing.
We Can Help Your Marijuana Dispensary SEO!
If your cannabis company, dispensary, or related marijuana business is looking to outsource your digital marketing, we’d be super happy to talk with you today!
ColaDigital is Canada’s most experienced cannabis marketing agency dedicated to marketing recreational marijuana and medical cannabis. We partner with marijuana companies who share our vision of destigmatizing cannabis and breaking new ground in this dynamic industry.
Our team has been implementing digital strategy since 2004, we believe our experience speaks for itself. We’ve served over 100 clients in a wide variety of B2B and B2C sectors, including some companies in the medical cannabis space. We know what works and what doesn’t.
If you have questions or are ready to work with us, please contact us or reach out using the contact form below.
We’re ready to help you grow!