Do you want to increase the amount of highly qualified potential customers to your CBD website from free organic search listings? Here are the top 3 organic CBD SEO tips for an effective CBD SEO Strategy.
3 Major CBD SEO Tips For Your CBD Website’s SEO Strategy
Recent studies in the USA have shown that CBD customers are super interested in CBD, but they’re not quite ready to buy/try CBD products for the first time.
Just how popular is CBD in the United States? In April 2019 alone, Google reported 6.4 million searches for CBD. That’s 6.4 million searches about CBD in just 30-days.
This is a record number of searches for information about CBD according to Google and is amazing news for all CBD businesses worldwide.
The huge number of searches for CBD clearly shows how popular CBD is in the United States and also provides valuable insight for implementing effective CBD marketing strategies for your CBD business.
So what digital marketing tactics should you implement to leverage the increasing amount of Google searches for CBD?
If you’re thinking SEO or Search Engine Optimization specifically for CBD companies, you’re absolutely correct.
An effective CBD SEO strategy will help you drive highly qualified traffic your CBD website, for free, from organic search results.
Our CBD SEO agency is experienced in implementing customized CBD SEO strategies on our client’s websites.
This ensures that their website content shows up on Page 1 of relevant Google searches and drives relevant traffic back to their website, for free!
In this article, we’ll discuss how to increase the number of qualified/relevant visitors to your CBD website from organic search.
Here are the top 3 tips for a highly effective CBD SEO strategy combined with a keyword-optimized blog content strategy.
How To Create CBD Content That Answers Popular Questions & Ranks For Relevant Searches
Since we know that there are more people looking for education and information about CBD than there are looking to buy, it’s most effective to create and publish content on your site that educates and informs.
But how do you know what exactly to write about?
What type of content should you create?
What are the most popular questions people are asking about CBD?
The answer brings us to CBD SEO tip #1: keyword research.
1. Keyword Research For CBD Content Topics
Keyword research for CBD companies should be used to find unique keyword search phrases that people are using when searching for information about CBD.
What questions are they asking? What exactly do they want to know about CBD before they buy?
If you can come up with the answers to these questions, you’ll have a valuable (read: lucrative) list of super popular CBD blog content topics. The next step is to write and publish highly relevant & in-depth articles to publish directly on to your CBD website’s blog.
It’s important to publish this informational and educational CBD content directly on your website/your domain because SEO and search engine rankings are always tied to the domain and the website hosted on that domain.
Therefore, the more relevant content you have on your site about CBD oil and other CBD products, the more Google and Bing search engines see that your website is relevant for searches related to the health benefits of CBD products.
Considering more people in the United States are searching for top of the funnel information about the benefits of CBD products, having your website’s CBD content listed/ranked on page 1 of popular search engines for CBD related queries seems like a wise investment doesn’t it?
So how do you find the most profitable keywords and search phrases for your CBD SEO strategy?
The good news is there are tools to find all the questions people are asking about CBD and CBD products.
For example, you can use free and/or paid keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, or AnswerThePublic to find relevant CBD questions and the associated keyword search phrases.
- Consider the user’s intent when using each keyword and look for keyword phrases that you can form into questions.
- If done correctly and strategically, you’ll have a long list of blog content topics, blog titles, and related keywords to use in your blog content.
2. Focus on The 3-Main CBD SEO Ranking Factors According To Google
Did you know that there are 200 known Google ranking factors that the search giant uses to regularly rank content all over the internet?
More than 3.5 billion searches are made every day on Google. Needless to say, Google is popular, and marketers looking to perform well in organic search results need to know what factors Google takes into account when ranking content.
However, for the purposes of this article on CBD SEO strategy and in an effort to deliver only the most lucrative CBD SEO tips for businesses, let’s focus on the three most profitable search engine ranking factors for ranking CBD content.
One of the main things Google looks at to determine where a website should rank and for what keyword search phrases is the website’s relevance. That is, what is the website about?
The more highly relevant your website is about CBD, CBD products, the better chance you have of getting your website content ranked higher than your competitors with less relevant sites.
The best way to increase your website’s relevance is to improve the content on your website. In order to be relevant for CBD, your website should have all sorts of relevant information and education.
What is “relevant and educational content”? This is specific and unique, in-depth content that answers the questions your target demo is asking about CBD.
For example, if your focus target demographic is women, 45-64+, searching for information on CBD and how it may help with menstrual pain, your blog content strategy should be based on answering questions that speak directly to this group.
Some ideas for keyword searches could be:
- cbd for menstrual cramps
- cbd products for cramps
- cbd for period cramps
Turing the keywords into long-tail search phrases for blog topic ideas:
- Can you use CBD for menstrual cramps?
- How much CBD do I dose for menstrual cramps?
- What is the best CBD dosage for menstrual cramps?
- What are the best CBD products for cramps?
- What are the best CBD products for menstrual cramps?
- Does CBD work for period cramps?
The idea would be to write, optimize, and publish several of the articles above, not just one.
The strategy is to make your site relevant. These are all relevant questions that your target demographic is using in search engines to find answers.
Form a CBD SEO perspective, publishing many of the articles above, and cross-linking them together with each other, can produce a highly relevant series on your website about how CBD helps with women’s health issues.
This is just a small example of how to increase the relevance of your CBD website with CBD SEO strategy.
The cool thing about these 3 main high-level ranking factors for CBD websites is that they are each interconnected with the other. They all work together.
In order to develop higher authority for your website for CBD information/education and CBD products is to publish useful in-depth content that contains long-form video, inbound links to related articles on your site, and other CTAs to engage your website visitors, keep them on your website, and keep them clicking through.
Not only does this help to build your conversion funnel and continue to fill the top of your funnel, but it also helps to improve and increase the authority of your website in Google’s eyes.
If people are coming to your site on relevant CBD search terms, clicking through and viewing 2-4+ pages on your website, enraging with content, links, and videos, this increases the time spent on your site as well as increases the engagement on your site.
All of the above helps Google to understand that your site is highly relevant for CBD, and particularly relevant for the CBD search phrase/topic the person used when searching.
The way Google sees it is that a prospective customer has a question about CBD or CBD products and types that query into Google. They see your search engine listing, they click on it, and they end up staying on your site for a few minutes and clicking through visiting other pages.
This shows that your site is relevant for CBD and related search phrases and helps you increase positions in organic search engine rankings.
In addition, this boosts your authority score with Google for CBD related searches. Its all win-win-win!
One of the reasons Google will rank a website on Page one is because they trust it. Their search algorithms have determined that a particular website is trustworthy.
If Google trusts you, then they will tell other people about your website (i.e. ranking it on Page 1 or even better in the top 3), resulting in more traffic.
Google will measure the trust of your website by measuring how helpful your website is in answering questions and providing specific information on CBD. This is just one in a combination of other ranking factors that add up to Google trusting your website for the best answers.
Since people are asking a ton of questions about CBD, it would make sense for a CBD business to populate their site with content that answers the most popular questions, right?
Again, this ties right in with “relevance” and even “authority” outline above. The higher your site’s relevance and authority, the longer the potential customers are likely to spend on your site.
This shows Google your site is trustworthy when it comes to CBD information and CBD products.
These are some of the benefits you’ll receive with a website deemed trustworthy by search engines like Google & Bing:
- Get more traffic to your site
- Rank higher on search results
- Get natural backlinks to your site
- Link with other high authority blogs
- Be a part of an online community
3. Promote & Amplify Your Blog Content
A CBD SEO strategy with relevant blog content is only 50% of the equation.
Publishing relevant content on your site is one thing, but promoting and amplifying that content online in order to drive relevant prospective customers back to your site is equally important.
SEO for CBD companies does take time as its a process.
It can take 8-12 months to see significant ROI with an effective CBD SEO strategy.
But that 8 months also includes building brand awareness, increasing brand trust, as well as increasing your website’s authority, relevance, and trust.
Organic search will drive some relevant traffic to your site but it won’t be enough, you’ll definitely want more.
Unfortunately, Facebook doesn’t allow CBD companies to promote/advertise their educational and informational blog content on their platform.
If they did, we’d have an amazing opportunity to educate and infirm our target consumers using the world’s largest social platform.
Since we can’t use Facebook to promote CBD content, we recommend using native ads/sponsored content ads on popular websites using the Outbrain ad network. This ad network allows for CBD ads using CBD content.
Placing native ads with compelling headlines and creative that are targeted to your focus demographic in your focus geo-target area is an excellent way to drive qualified, top of the funnel traffic to your website.
We Can Help You Implement An Effective CBD SEO Strategy!
If you understand that at this point, in North America, CBD is a super popular search query, showing that people are extremely interested in CBD, but need to be educated and informed before they’ll buy, we should talk, asap.
We can help you analyze your current website for any issues with CBD SEO, your site’s page speed/load time, and the user experience (UX) with our SEO Audits.
Our search marketing team will build you a custom SEO & keyword strategy to implement on your website’s metadata (Google facing), on-page content (user-facing), as well as on all of your website’s images.
Ready to get started?
Call us for a free 30-minute phone consultation or email us to request a quote.
We’re ready to help you grow!